1. Define the geographic brief before reviewing news
Bethel is recorded as a municipal-town in Delaware County, Pennsylvania. That relationship matters because a story described as “local” may refer to Bethel township, the county, another Pennsylvania community or a wider state audience. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. It does not establish that every Bethel or Delaware County event will be covered, nor that a particular story will generate inquiries. Your firm should therefore specify the geography it actually serves and the geography it is prepared to discuss. Keep township, county, metropolitan and statewide coverage distinct in the editorial brief. Do not use the township’s population estimate as a substitute for audience research.
Recommended approach
Ask Bosseo to review how a Bethel-centered firm would distinguish Delaware County matters from broader Pennsylvania developments. Decide whether the firm wants coverage limited to its service area, coverage of statewide legal changes, or both. Record the reason each geographic category is relevant to a practice area.
