1. Start with Baldwin’s actual geographic scope
Your firm may serve clients in Baldwin, elsewhere in Allegheny County, or across Pennsylvania. Those are different audiences. A page about a statewide legal change should not be presented as though it applies only to Baldwin. Conversely, a story tied to a local incident should make its geographic limits clear. Baldwin borough’s recorded county relationship is Allegheny County, so a sensible review should ask whether coverage will be organized for Baldwin readers, countywide readers, statewide readers, or a defined combination. The population estimate describes the municipality; it does not describe the number of households, legal problems, prospective clients or searches.
Recommended approach
Before booking a consultation, list the jurisdictions and communities your firm is permitted and prepared to serve. Ask how a proposed story would distinguish Baldwin from Allegheny County and Pennsylvania, and decide whether each page needs a local explanation, a county-level explanation or only a state-level one.
