1. Define the geographic audience before reviewing stories
Audubon is a census-designated place in Montgomery County, Pennsylvania. A local legal-news program should not treat the CDP, the county and the state as interchangeable audiences. A story involving Pennsylvania law may be relevant statewide; a Montgomery County court or incident may be locally relevant; an Audubon-specific reference may be useful only when the facts genuinely concern the community. The Census population estimate describes Audubon CDP, not the number of potential clients, legal matters or searches. It should help establish the place being served, not justify assumptions about demand.
Recommended approach
Ask Bosseo to show how a proposed coverage boundary would be chosen for your practice areas. Decide whether each page should use Audubon, Montgomery County, Pennsylvania or another accurately described geographic relationship. Exclude pages that use Audubon merely as a keyword without a genuine local connection. This keeps the service area precise and reduces the risk of publishing locally framed material that does not help a reader.
