Start with Aston’s actual geographic scope
Aston is a municipal-town in Delaware County, Pennsylvania. That relationship matters because a firm may want to distinguish Aston-focused coverage from countywide, regional or statewide legal developments. Population alone cannot tell you whether a story will produce qualified inquiries, and an Aston address does not define every client’s service area. A useful review should therefore separate stories about Aston, stories elsewhere in Delaware County, and Pennsylvania developments that affect your practice broadly.
Recommended approach
Ask Bosseo to show how proposed coverage would be matched to your stated practice areas and Pennsylvania geography. Decide whether your call to action should address Aston residents, Delaware County clients, or a wider Pennsylvania audience. Keep those audiences distinct when reviewing page usefulness and later inquiry data.
