1. Set the geographic boundary before reviewing stories
Archbald is a borough in Lackawanna County, Pennsylvania. That relationship is useful for deciding how a news story should be framed, but it does not mean every Lackawanna County story is an Archbald story or that every Pennsylvania searcher is a prospective client. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. The firm should therefore distinguish the place where an event occurred from the places it serves. A Pennsylvania legal development may be relevant without requiring Archbald-specific language. A Lackawanna County event may deserve local context only when the firm can explain that context accurately.
Recommended approach
Before booking, bring a written geographic policy: Archbald only, Archbald plus Lackawanna County, or a wider Pennsylvania service area. Ask Bosseo how the proposed coverage would reflect that policy and how local references would be reviewed. Do not use the Archbald population estimate as a forecast of demand.
