1. Make the first question easier to answer
Visitors who are unsure whether they have a case may hesitate at a blank form. Bosseo describes Video Intake as a guided survey that lives on a law firm website and presents one question at a time through video. The visitor can begin by selecting an option such as checking whether they have a case, then continue through a practice-area-specific path. For a firm serving Antrim and Franklin County, review whether the opening language explains who the firm serves, what kinds of matters it considers and what the visitor should expect after submitting information. Do not treat Antrim’s population estimate as evidence that visitors will prefer video or that a particular practice area has demand.
Recommended approach
Compare the current form with a proposed guided path using real firm-approved questions. Decide what information a visitor must provide before the inquiry can be reviewed, and identify any question that could create unnecessary friction. Test the wording for clarity on a phone as well as a desktop.
