1. Set the geographic brief before reviewing news
Antrim is a township in Franklin County, Pennsylvania. That relationship matters because a news program needs a defined coverage area: township-specific developments may be relevant to one audience, while Pennsylvania-wide laws, appellate decisions or enforcement actions may matter to a broader client base. Decide whether the firm wants coverage framed for Antrim, Franklin County, Pennsylvania or another area it genuinely serves. Then apply that choice consistently to story selection, headlines, calls to action and review.
Recommended approach
Bring Bosseo a written geographic brief that distinguishes Antrim from Franklin County and from Pennsylvania as a whole. Ask to see how Legal News would match stories to the firm’s practice areas and chosen service geography.
