1. Set the geographic brief before reviewing news
Antrim is a township in Franklin County, Pennsylvania. That relationship matters because a news program needs a defined coverage area: township-specific developments may be relevant to one audience, while Pennsylvania-wide laws, appellate decisions or enforcement actions may matter to a broader client base. The Census population estimate describes Antrim township only; it does not establish how many people search for legal information, how many prospective clients live in the township or whether a particular practice area has demand there. Decide whether the firm wants coverage framed for Antrim, Franklin County, Pennsylvania or another area it genuinely serves. Then apply that choice consistently to story selection, headlines, calls to action and review.
Recommended approach
Bring Bosseo a written geographic brief that distinguishes Antrim township from Franklin County and from Pennsylvania as a whole. Ask to see how Legal News would match stories to the firm’s practice areas and chosen service geography. Treat any market discussion as a question to investigate, not as a conclusion drawn from population.
