1. Set the geographic brief for Ancient Oaks and Lehigh County
Ancient Oaks is recorded as a CDP in Lehigh County, Pennsylvania. A firm may serve Ancient Oaks specifically, the rest of Lehigh County, a broader Pennsylvania area, or more than one defined service area. Those are different editorial decisions. A population estimate for Ancient Oaks does not establish that residents are searching for a particular legal topic, nor does it show that a breaking story will produce inquiries. Legal News is described as matching stories to the firm’s practice areas and state, so the geographic brief should be explicit before coverage begins.
Recommended approach
Write down the places the firm is prepared to serve and the places it does not want represented in a page. Ask Bosseo how the proposed coverage would distinguish Ancient Oaks from Lehigh County and from the wider Pennsylvania market. Review whether each prospective page would be useful to a person affected by the event, rather than treating every Pennsylvania story as locally relevant.
