1. Define the geographic brief before reviewing news coverage
Allen is a municipal-town in Northampton County, Pennsylvania. That relationship should shape the brief you bring to a consultation: decide whether your firm wants coverage framed for Allen, Northampton County, Pennsylvania, a broader metropolitan audience, or more than one of those areas. Those are different geographic scopes. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. It does not establish a particular Allen, Northampton County or metropolitan monitoring result.
Recommended approach
Ask how geographic relevance would be handled for a firm serving Allen and Northampton County. Review whether proposed coverage would accurately identify the affected place, the applicable Pennsylvania law and the audience the firm actually serves.
