1. Set the geographic boundary before reading the numbers
The relevant place here is Allegheny, a municipal-town recorded in Westmoreland County—not Allegheny County. That distinction matters when a partner asks which calls, rankings or matters belong in a local view. A dashboard should not silently treat a township, county, metropolitan area and Pennsylvania-wide service area as interchangeable. Ask how location is defined for tracked keywords, landing pages, calls and lead records.
Recommended approach
Begin with a written geography policy. Identify whether the firm wants to review Allegheny alone, Westmoreland County, a wider Pennsylvania service area or several distinct areas. Then ask Bosseo to show how the selected boundary appears in rankings, lead classification and source attribution. Treat any local total as a reporting choice until the firm has approved the definition.
