1. Put Aliquippa in the right geographic field
Your firm may serve Aliquippa while also accepting matters from elsewhere in Beaver County, Pennsylvania or another service area. Those are different geographic relationships. The Census record identifies Aliquippa as a municipality in Beaver County and reports a population estimate of 9,079, with a margin of error of 44, for 2020–2024. Bosseo’s public ROI Dashboard text says the system can show rankings, leads and city data. Before relying on a city comparison, ask how “Aliquippa” is defined, whether it refers to a search target, a caller’s location, a page location or another field, and how county-wide matters are separated from city-specific activity.
Recommended approach
Use a written geographic definition for every location field. Review whether Aliquippa, Beaver County and any wider Pennsylvania service area appear as distinct labels, and decide which level belongs in partner reporting.
