1. Define the reputation area before changing the process
White City is recorded as a CDP in Jackson County, Oregon. A firm may serve White City while also handling matters elsewhere in Jackson County or across Oregon, but those are different geographic claims. A review program should therefore begin with the places your firm actually serves and the profile or profiles associated with those services. Population is useful for describing the community; it is not evidence that a particular practice area has demand or that a review campaign will produce a specified number of inquiries.
Recommended approach
Map your intended service area by office, profile and practice area. Decide whether White City is a primary community, part of a broader Jackson County territory or one location among several. Ask Bosseo to assess whether the proposed reputation work matches that scope rather than treating the White City population estimate as a forecast.
