Start with the geography your firm actually serves
Redmond is recorded as a municipality in Deschutes County, Oregon. The 2020–2024 ACS five-year population estimate for Redmond city is 36,092, with a margin of error of 31. That figure describes the city population; it does not establish legal demand, search volume, competition, calls, cases or revenue. Your dashboard should therefore distinguish Redmond from Deschutes County and any wider service area your firm chooses to evaluate. A city label should not silently stand in for the county, a metropolitan area or the state.
Recommended approach
Before reviewing results, write down the geographic labels that matter to your practice areas. Ask whether each ranking, call, form and lead record can be interpreted against that same geography. If a report combines locations, require a clear explanation of the grouping rather than treating a larger total as Redmond performance.
