1. Define the geography before reading the numbers
Raleigh Hills is recorded as a CDP in Washington County, Oregon. That matters because a report can quietly combine Raleigh Hills, the county, the broader metropolitan area and statewide activity. Those are not interchangeable audiences. A Raleigh Hills law firm should decide whether its dashboard is intended to show activity from people in Raleigh Hills, people searching for service in Raleigh Hills, matters handled by the firm for clients connected to Raleigh Hills, or a broader service territory. A population estimate alone cannot answer that question.
Recommended approach
Ask Bosseo to show how location is represented in rankings, calls, forms, leads and matters. Keep Raleigh Hills separate from Washington County and any wider geography unless your firm deliberately combines them. If a metric cannot be assigned reliably to a geography, mark it as broader activity rather than presenting it as Raleigh Hills performance.
