1. Define Oak Hills before you judge local performance
Oak Hills is recorded as a census-designated place in Washington County, Oregon, not as a county or metropolitan area. That distinction matters when you assess a dashboard. A report can describe an Oak Hills target, a Washington County target or a broader Oregon target, but those are not interchangeable audiences. The Census estimate of 11,131 people is a measured population figure, not a forecast of people seeking legal help. Ask to see how geographic labels are defined for keywords, calls, forms and matters before treating a local number as evidence.
Recommended approach
Set a written geography rule for each report: Oak Hills, Washington County, another named service area or Oregon. Require the dashboard review to show which geography applies to each metric and prevent a county-level result from being presented as an Oak Hills result.
