1. Map the first handoff from inquiry to owner
Automation begins with a practical question: where does a new inquiry go? Bosseo describes a flow in which website forms, calls, chat and video intake can be captured, logged and tagged before being routed. For a Lincoln City firm, the relevant geographic boundary is the firm’s actual service area—not a population-based assumption about legal demand. Review whether inquiries from Lincoln City and elsewhere in Lincoln County follow the same path or require different ownership rules. The key decision is not whether every inquiry should be treated identically. It is whether your firm has a clear owner, next action and escalation path for each intake source and matter type.
Recommended approach
Bring a current example of each inquiry source to the consultation. Decide who should receive each type, which matters require urgent escalation, and what information must be present before a consultation can be offered.
