1. Start with King City coverage—not a population forecast
King City is recorded as a municipality in Washington County. That relationship matters because your firm may serve people in King City, elsewhere in Washington County, or a broader Oregon market. The city’s ACS population estimate is eligibility and context evidence only. It cannot tell you whether people need a particular legal service, which queries they use, how many firms compete, or how many inquiries a review program could produce. Reputation decisions should instead distinguish the location shown in your Google Business Profile from the locations you intentionally serve. Review requests can then be evaluated against the firm’s real client base and geographic coverage.
Recommended approach
Ask Bosseo to review the geographic scope of the firm’s profile, website and intake records. Decide whether measurement should separate King City inquiries from other Washington County or Oregon inquiries, and define which locations count as relevant before reviewing performance.
