1. Define the Florence service boundary before writing questions
A Florence law firm may serve people in the city, elsewhere in Lane County or a broader Oregon area. Those are different geographic scopes, and a Video Intake flow should not blur them. The first screen can establish where the visitor’s matter arose, where the visitor is located and whether the firm’s service area applies. The flow should also make clear that a visitor’s location is not itself a qualification decision. Florence’s population estimate describes the city, not the number of legal inquiries or the size of a particular practice area.
Recommended approach
Bring a written service boundary to the consultation. Decide which location questions are necessary, which answers require human review and what happens when a visitor is outside the firm’s intended area. Keep Florence, Lane County and Oregon as distinct choices wherever those distinctions affect ownership or follow-up.
