1. Set the geographic boundary before selecting stories
Fairview is recorded as a municipality in Multnomah County. That relationship matters when a page discusses a local incident, court, agency, roadway or legal development. A page should not blur Fairview, Multnomah County, the Portland metropolitan area and Oregon into one audience. Those are different geographic references, and each should be used only when the underlying story supports it. Bosseo’s Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. For your firm, the practical question is whether proposed coverage can accurately distinguish Fairview from countywide, metropolitan and statewide matters.
Recommended approach
Before booking, identify the geographic terms your attorneys use and the locations they actually serve. Ask Bosseo how a proposed page would handle a Fairview story, a Multnomah County development and an Oregon-wide legal change without implying facts that the source story does not establish.
