Start with the geography your firm actually serves
Crooked River Ranch is recorded by the U.S. Census Bureau as a census-designated place in Oregon, with county relationships to Deschutes County and Jefferson County. The 2020–2024 ACS five-year population estimate is 5,160, with a margin of error of 447. That is geographic context, not evidence of search demand, legal need, competition, inquiry volume or revenue. Attribution therefore should not be designed around a population-based assumption. It should help you observe which journeys produce qualified inquiries from the service area you choose to evaluate, while keeping Crooked River Ranch distinct from either county and from broader Oregon coverage.
Recommended approach
Define the geographic labels you want to review before assessing performance. Keep Crooked River Ranch, Deschutes County, Jefferson County and Oregon separate in your reporting and matter records. Ask whether a landing page, referral or intake record identifies a location clearly enough for a useful review; do not treat the population estimate as a forecast.
