1. Make the Creswell entry point explainable
The product page describes CLIONT as a guided video survey that lives on a law firm’s website. A visitor taps an intake prompt and answers questions one at a time rather than writing a general paragraph. That distinction matters for a firm serving Creswell: the city is in Lane County, but the page should not imply that every visitor is a Creswell resident or that every matter belongs to the same geographic segment. Your firm should decide what the opening experience needs to ask about location, matter type and urgency without treating the city population as proof of demand.
Recommended approach
Review the current website journey from a Creswell visitor’s perspective. Decide whether the first screen should explain who the firm serves, what kinds of matters it reviews and what the video intake can—and cannot—do. Keep the invitation clear without promising representation, legal advice or a response time that the firm has not approved.
