1. Set the geographic boundary before choosing stories
Coos Bay is recorded as a city in Coos County, Oregon. That relationship matters when you decide which stories are relevant. A page intended for people affected by an Oregon legal development may have a different purpose from a page addressing an incident specifically connected with Coos Bay or a matter affecting people elsewhere in Coos County. Do not use the city’s population estimate to claim search demand, competition, legal need, cases or revenue. Instead, identify the geographic language your firm is permitted and prepared to use, then review whether each proposed story fits that boundary.
Recommended approach
Bring Bosseo a written coverage map: Coos Bay, Coos County, Oregon statewide topics, or another scope the firm chooses. Ask how a story is matched to that scope and practice area before approving publication.
