1. Set the geographic scope before you judge the profile
Canby is a city in Clackamas County, Oregon. A profile review should therefore distinguish the firm’s Canby presence from any broader Clackamas County or Oregon service area. A city population estimate cannot establish how many people need legal help, how many firms compete for attention or how many reviews a firm should receive. It can, however, help you define the place attached to the business profile and decide which geographic relationships deserve review.
Recommended approach
List the locations and legal services the firm actually serves before comparing profiles. Separate Canby-specific observations from countywide observations, and do not treat a population figure as a forecast. Ask Bosseo to review whether the firm’s public location information is consistent with the geographic coverage the firm wants to communicate.
