1. Start with the Wagoner service area, not a population forecast
Your firm may serve Wagoner city, other parts of Wagoner County or a wider Oklahoma market. Those are different geographic scopes, and a city population estimate cannot tell you how many people will call, which practice areas they need or how many matters you can accept. It can, however, help you state the service area precisely when reviewing caller intake. Decide whether the answering experience should identify Wagoner, Wagoner County and any other locations your firm actually serves, rather than allowing a broad location label to substitute for a coverage decision.
Recommended approach
Bring your actual service-area boundaries and practice-area priorities to the review. Ask how the caller experience can distinguish a prospective new client, a current client and another type of call, while leaving eligibility and engagement decisions with your firm.
