1. Define the geography before you judge the numbers
The Census record identifies Seminole as a municipality in Seminole County, Oklahoma, with a 2020–2024 ACS five-year population estimate of 7,194 and a margin of error of 29. That is population context only; it does not establish legal demand, search activity, competition, calls, cases or revenue. A dashboard review should therefore separate Seminole city from broader Seminole County targets rather than treating one geographic label as the whole market. Bosseo’s public ROI Dashboard text describes rankings by service-and-city target and says city data can inform decisions about where clients come from. The practical question for your firm is whether the dashboard’s geographic labels match the areas you actually want to evaluate.
Recommended approach
Ask Bosseo to show how a Seminole city target would be distinguished from a Seminole County target, and decide which geographic definitions belong in your reporting. Do not approve a market conclusion from the Census population figure alone.
