1. Start with the Pryor Creek service boundary
Your firm should first define what “serving Pryor Creek” means operationally. Pryor Creek is a municipality in Mayes County; the Census estimate describes the city, not every household, person or legal matter in the county. A visitor may be located in Pryor Creek, elsewhere in Mayes County or outside the immediate area while seeking a firm that serves the community. Population alone cannot establish how many people search for a lawyer, which practice areas they need or how many will contact your firm.
Recommended approach
Use the consultation to review the geographic questions that belong in the intake. Decide whether location should be an early qualification question, a routing field or a later conversation. Keep the service boundary accurate in the video script and avoid treating the city population as a forecast.
