1. Start with Newcastle’s actual service boundary
Your firm may serve Newcastle residents, people with matters connected to McClain County, or clients whose legal needs extend beyond the city. Those are different geographic relationships. The Census records Newcastle city as a municipality in McClain County and estimates its population at 13,001 for 2020–2024, with a margin of error of 52. That is a description of the place, not evidence that a particular number of people will call a law firm. Intake Coach should therefore be evaluated against the geographic rules you actually use: which callers are within scope, which matters require attorney review, and which inquiries need a clear referral or decline path.
Recommended approach
Write the service boundary before reviewing scores. Decide how staff should record Newcastle, McClain County and any other areas your firm serves, without treating the city population as a forecast. Ask whether a caller’s location, incident location, court location or legal issue determines eligibility.
