Start with the geography your firm actually serves
Miami is a municipality in Ottawa County, Oklahoma. The 2020–2024 American Community Survey 5-year estimate records 12,926 residents for Miami city, with a margin of error of 44. That figure describes the municipality; it does not establish the number of households seeking legal help, the size of a service area, search demand, competition, or likely lead volume. A reputation plan should therefore distinguish Miami from Ottawa County and from any broader Oklahoma service area your firm chooses to serve.
Recommended approach
Before changing your review process, define the geographic coverage you want your public profile and consultation materials to support. Review whether your firm serves Miami only, Ottawa County more broadly, or additional Oklahoma communities. Then assess whether the profile, website, directory information, and review-request language describe that coverage accurately. Do not use the Miami population estimate as a forecast of reviews, cases, or revenue.
