1. Match news coverage to McAlester and Pittsburg County
Bosseo describes Legal News as monitoring local and national legal-news sources for stories relevant to a firm’s state and practice areas. Your geographic brief should be narrower than a generic Oklahoma news feed. McAlester is a municipality in Pittsburg County, so the firm should decide whether a page is useful to people in McAlester, elsewhere in Pittsburg County, or across Oklahoma. Those audiences are not interchangeable. A city reference may be appropriate for a local incident; a county or statewide reference may be more accurate for a statute, agency action or appellate decision.
Recommended approach
Before approving coverage, define the geographic language for each practice area. Review whether a story truly affects clients in McAlester or Pittsburg County, whether Oklahoma-wide context is necessary, and whether the page should invite a local consultation without implying facts the story does not establish.
