1. Start with Lawton’s actual service area
The 2020–2024 ACS five-year population estimate for Lawton is 90,595, with a margin of error of 42. If your firm serves people beyond Lawton, including elsewhere in Comanche County, define that service area separately rather than treating the city estimate as a market forecast.
Recommended approach
Bring your real service geography to the review. Identify which callers you accept, which locations require a conflict or venue check, and which inquiries should be referred or declined.
