1. Set the geographic brief before evaluating coverage
Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. For a Kingfisher firm, that makes geographic definition an implementation decision. Kingfisher city and Kingfisher County are related but not interchangeable, and Oklahoma is broader still. A firm may serve residents in the city, clients elsewhere in Kingfisher County, or a wider Oklahoma area. The page strategy should reflect the firm’s real service area rather than treating the city population as a proxy for demand.
Recommended approach
Ask Bosseo to review how a proposed Legal News program would distinguish Kingfisher city, Kingfisher County and the firm’s wider Oklahoma coverage. Confirm which stories are relevant to the firm’s licensed practice and service area before deciding whether the product belongs in the marketing mix.
