1. Set the geographic boundary before selecting stories
The Census identifies Enid as a municipality and records its county relationship as Garfield County. A firm may serve Enid, the county, Oklahoma, or another defined area, but those are not interchangeable audiences. Legal News should therefore be evaluated against the firm’s actual service area rather than against the city population alone. A page about an Oklahoma legal development may be useful to an Enid firm, while a page about an event outside the firm’s service area may not be appropriate simply because it is newsworthy.
Recommended approach
Bring a written geographic policy to the consultation. Identify whether coverage should focus on Enid, Garfield County, Oklahoma, or a combination, and specify when a statewide story has enough relevance for your local audience. Review proposed topics for geographic fit before publication.
