1. Start with the geography your firm actually serves
Duncan is a municipality in Stephens County. A Duncan law firm may serve the city, the county, other Oklahoma communities, or a wider area, but those are separate geographic choices. A page about an Oklahoma law change is not automatically a Duncan page, and a story involving Stephens County is not automatically relevant to every practice. The 22,958 population estimate describes Duncan city during the 2020–2024 ACS period; it cannot establish that residents are searching for legal news or that a particular topic will generate qualified inquiries.
Recommended approach
Ask Bosseo to show how Legal News would distinguish Duncan, Stephens County, Oklahoma, and any broader territory your firm accepts. Define which stories may be relevant by practice area and jurisdiction before you judge the service. Keep geographic language accurate: identify the location of the event, the jurisdiction of the law, and the communities your firm serves rather than treating them as interchangeable.
