1. Define the geographic brief before discussing news coverage
A Collinsville firm may serve Collinsville, clients elsewhere in Rogers County, clients in Tulsa County, or a broader Oklahoma area. Those are different geographic decisions. The Census record identifies Collinsville city as a municipality and records relationships with Rogers County and Tulsa County; it does not say where a particular firm accepts matters. Legal News should therefore be evaluated against the firm’s actual service territory rather than treating every story connected to either county as relevant. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. Ask how the proposed coverage would distinguish the firm’s chosen geography from general Oklahoma news.
Recommended approach
Write down the locations the firm intentionally serves, the locations it does not serve, and whether statewide coverage is appropriate. Review whether a proposed page should mention Collinsville, Rogers County, Tulsa County, another Oklahoma location, or no location at all. Do not use the population estimate as a forecast of inquiries.
