1. Define the geography before you assess a story
Blanchard is recorded as a city, and its county relationships are Grady County and McClain County. That matters because a story involving Oklahoma may not be relevant to a person in Blanchard, while a matter involving a county, roadway, court or agency may be relevant beyond city limits. A population estimate cannot tell you whether people are searching for a particular legal answer. It can only help describe the place whose coverage you are considering.
Recommended approach
Ask Bosseo to review how prospective coverage would be framed: Blanchard, either listed county, Oklahoma statewide, or another clearly defined area. Keep the geographic statement in each page accurate and avoid treating city population as a demand forecast.
