1. Define the geographic brief before reviewing stories
Blackwell is a city in Kay County, Oklahoma. That relationship matters when you decide what “local” means for a news page. A story involving Blackwell may be relevant to a firm serving the city; a broader Kay County development may also fit if the firm handles matters across the county. Those are different editorial choices from statewide coverage. Population does not establish search demand, competition, legal need, leads or revenue. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, so the consultation should clarify how the firm wants Blackwell and Kay County represented within that wider Oklahoma scope.
Recommended approach
Write down the cities, county coverage and Oklahoma matters you actually accept. Ask Bosseo to show how that geographic brief would affect story relevance, page wording and calls to action.
