1. Define the footprint around Anadarko and Caddo County
Bosseo’s public programmatic SEO page describes coverage by city and says a firm can choose a whole state or only selected counties. Anadarko is recorded as a city in Caddo County, so an evaluation can distinguish between an Anadarko page and a broader Caddo County footprint. Those are not interchangeable: a city page names Anadarko, while a county-level plan may include other places within the selected county. The Census population estimate identifies the municipality but does not show how many people search for legal services or whether a particular service has viable demand.
Recommended approach
Ask Bosseo to map the exact cities and counties under consideration before discussing page count. Decide whether the firm serves Anadarko only, Caddo County, or a larger Oklahoma area. Keep that decision tied to the firm’s actual intake area and ability to represent clients there, rather than using population as a demand forecast.
