1. Start with the geographic relationship, not a population assumption
Your service-area decision should distinguish Ada from Pontotoc County and from Oklahoma more broadly. The Census record identifies Ada as a municipality and records its county relationship as Pontotoc County. If your firm serves only Ada, your site should not imply countywide or statewide coverage unless that is accurate. If you serve Pontotoc County or other Oklahoma communities, those areas need to be stated consistently and supported by your actual practice and intake policies. The Census population estimate is useful for naming the place and its scale, but it cannot establish how many people seek legal help, which practices are competitive, or how many inquiries AI search may generate.
Recommended approach
Review every location statement, attorney profile, service page, contact page, and business profile for a consistent description of the places you actually serve. Ask whether an Ada-specific page would answer a real local question better than a broad Oklahoma page, and define how a qualified inquiry will be identified without treating population as a forecast.
