Start with the Zanesville service area, not a population-based assumption
The U.S. Census Bureau records Zanesville city as a municipality in Muskingum County. Its 2020–2024 ACS five-year population estimate is 24,740, with a margin of error of 34. That figure can help define a geographic starting point, but it does not establish legal demand, call volume, competition, staffing requirements or likely results. Your automation decisions should therefore come from your firm’s real inquiry paths and the geographic scope you actually serve, including whether an inquiry comes from Zanesville city, elsewhere in Muskingum County or another Ohio location.
Recommended approach
Bring a clear service-area map to the review. Separate Zanesville city from Muskingum County and any broader Ohio coverage in your routing rules, intake questions and reporting. Decide which geographic information is useful for assigning work, and do not use population as a substitute for demand evidence.
