1. Define the service area without guessing at demand
Wilmington is recorded as a municipality in Clinton County, Ohio. The 2020–2024 ACS five-year population estimate for Wilmington is 12,620, with a margin of error of 55. That is useful geographic context when you define who the website serves, but it does not establish search demand, competition, case volume, staffing needs or revenue. A Video Intake decision should therefore begin with your actual service boundaries: Wilmington alone, Clinton County, or a broader area your firm deliberately serves. Those boundaries affect the location questions, case-routing rules and language on the intake screen.
Recommended approach
Write down the locations you accept before designing the survey. Decide whether a visitor outside Wilmington or Clinton County should be screened out, referred for review or sent to a different intake path. Review whether the location question should come before or after practice-area qualification.
