1. Define the geographic brief before reviewing stories
Willoughby Hills is a city in Lake County, Ohio. That relationship matters because a legal-news brief should distinguish a local Lake County development from an Ohio-wide legal change and from a story that is merely nationally interesting. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state and monitors local and national sources for the firm’s state. It does not establish that every Willoughby Hills or Lake County story will be found, nor that a local story will produce qualified inquiries.
Recommended approach
Ask Bosseo to show how a Willoughby Hills firm would define local, Lake County and Ohio coverage. Decide which geographic levels deserve publication, which should be excluded and whether the firm wants a narrow local brief or broader Ohio coverage. Keep the population estimate out of demand forecasts; it cannot answer those questions.
