1. Set the geographic boundary before reviewing stories
Wauseon is a city in Fulton County, Ohio. Those are not interchangeable audiences: a page about an incident in Wauseon has a different geographic relationship from a page about an Ohio statute or an event elsewhere in Fulton County. Bosseo’s public Legal News page describes monitoring for a firm’s state and matching stories to practice areas. That does not, by itself, establish that every Wauseon or Fulton County story will be available, relevant or publishable. The firm should decide whether its useful coverage area is the city, the county, Ohio statewide, or a combination tied to its service area.
Recommended approach
Ask Bosseo to explain how geographic relevance is reviewed for a Wauseon firm and how a story’s location will appear on the proposed page. Keep Wauseon, Fulton County and Ohio distinct in titles, explanations and calls to action. Do not use the city’s population estimate as a proxy for demand.
