Use the municipality as a boundary, not a demand forecast
The Census record identifies Warrensville Heights as a municipality in Cuyahoga County, Ohio, and records a 2020–2024 ACS 5-year population estimate of 13,545. That is useful when defining the geographic scope of a review. It does not establish how many people search for a lawyer, which practice areas are active, how many competing firms advertise, or how many inquiries your firm should expect. Lead Attribution gives you a way to examine those questions through your own inquiry records rather than through population-based assumptions. The relevant question is whether an inquiry associated with Warrensville Heights can be connected to a channel, referrer, landing page, device, session history, intake answers, and eventual outcome.
Recommended approach
Ask Bosseo to keep Warrensville Heights distinct from Cuyahoga County and the wider Ohio market in any review. Decide which geographic labels your team uses for matters, then check whether the resulting attribution view supports those labels without treating municipal population as a performance target.
