1. Start with the service area, not the population number
The Census record identifies Van Wert city and its relationship to Van Wert County. It does not establish how many people search for legal information, whether a particular story will attract qualified inquiries, or how crowded a search result may be. That distinction matters when you evaluate a news product for a firm serving Van Wert. A page about an Ohio law change may be relevant across the state, while a page about an incident elsewhere in Ohio may have little practical value for a firm whose consultations are concentrated in Van Wert County. The geographic question should be explicit for every proposed topic: is the page intended for Van Wert residents, people elsewhere in Van Wert County, an Ohio-wide audience, or a broader audience the firm is authorized and equipped to serve?
Recommended approach
Bring Bosseo a written service-area definition and a list of practice areas. Ask how proposed stories would be screened against that definition, and decide whether the firm wants coverage limited to Van Wert and Van Wert County or expanded to selected Ohio topics. Do not use the population estimate as a forecast.
