1. Start with the service area, not the population number
That distinction matters when you evaluate a news product for a firm serving Van Wert. A page about an Ohio law change may be relevant across the state, while a page about an incident elsewhere in Ohio may have little practical value for a firm whose consultations are concentrated in Van Wert County.
Recommended approach
Bring Bosseo a written service-area definition and a list of practice areas. Ask how proposed stories would be screened against that definition, and decide whether the firm wants coverage limited to Van Wert and Van Wert County or expanded to selected Ohio topics.
