1. Set the service area without treating population as demand
Upper Arlington is recorded as a municipality in Franklin County, Ohio. Its 2020–2024 ACS 5-year population estimate is 36,293, with a margin of error of 47. For your firm, that is a boundary and eligibility reference: it can help identify which calls or matters are associated with an Upper Arlington service area. It is not evidence that residents are searching for counsel, that your phones receive a particular number of calls, or that a certain practice area has stronger demand. Intake Coach should therefore be evaluated against your own call records and matter categories rather than a population-based forecast.
Recommended approach
During the consultation, define how your firm identifies an Upper Arlington matter. Decide whether the relevant field is caller location, incident location, court location, mailing address, or another firm-approved criterion. Keep Upper Arlington, Franklin County, the wider metropolitan area, and Ohio separate in reporting so a local label does not obscure the actual service geography.
