1. Start with the calls your firm actually handles
Union’s population estimate is limited to the Union city municipality and should not be treated as a forecast of calls or matters. A firm may serve people in Union, elsewhere in Miami County or Montgomery County, and other Ohio locations. Those geographic relationships make call-level review more useful than using population as a proxy for demand. Intake Coach’s public description says every intake call is recorded, transcribed and tagged by case type, including calls answered by the firm or by the AI backstop. It also describes an AI score, winability estimate, quoted retainer and call-quality review for each conversation.
Recommended approach
Define the service territory and matter types you want to examine before interpreting results. Review whether your call records distinguish Union from the other places your firm serves, and decide whether the relevant comparison is by location, case type, intake representative or month. Treat any local pattern as a measured observation from your firm’s calls, not as a conclusion from the city’s population.
