1. Start with the correct geographic scope
A page for a firm serving The Village of Indian Hill should not blur the municipality, Hamilton County, the Cincinnati metropolitan area and Ohio into one audience. The Census record identifies The Village of Indian Hill as a municipality in Hamilton County. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That leaves an important implementation decision for you: define which Ohio stories are genuinely relevant to the people and matters you serve, and when a county or municipality should be named.
Recommended approach
Ask to review the geographic rules before approving coverage. A story involving Ohio law may be relevant even when it does not involve The Village of Indian Hill; a story described as local should not imply a connection to the municipality unless the facts support one. Keep the location relationship precise in headlines, introductions and calls to action.
