1. Start with the geography you actually serve
The U.S. Census Bureau records St. Clairsville city as a municipality in Belmont County, Ohio, with a 2020–2024 ACS five-year population estimate of 5,003 and a margin of error of 34. That is geographic and population context, not evidence of search demand, legal need, competition, leads or revenue. A dashboard should therefore distinguish St. Clairsville city from Belmont County and from any broader service area your firm chooses to track. It should also preserve the difference between a city target, a county target and a practice-area target. The product page says the dashboard can show rankings, calls, leads, case types and city data. During review, ask which geographic labels will appear beside each metric and whether a location view represents a search target, a caller’s location or another defined field.
Recommended approach
Bring your preferred St. Clairsville and Belmont County definitions to the consultation. Decide which locations deserve separate reporting, and do not treat the city’s population estimate as a forecast of cases or marketing return.
