1. Set the geographic boundary before you discuss a story
A Shaker Heights law firm may serve people in the city, elsewhere in Cuyahoga County, throughout Northeast Ohio or across Ohio. Those are different audiences. Bosseo’s public Legal News description says its pages are matched to a firm’s practice areas and state, while its monitoring description refers to local and national sources for the firm’s state. That leaves an important implementation decision for you: identify whether a story should be framed around Shaker Heights, Cuyahoga County, Ohio or a broader service area. The Census record establishes the city’s county relationship and population estimate; it does not establish where prospective clients search or where your firm accepts matters.
Recommended approach
Bring a written service-area map to the consultation. For each practice area, distinguish the locations you serve, the locations you mention only when factually relevant and the locations you do not want implied. Ask how a page about an Ohio legal development would be differentiated from a page about an incident or proceeding connected specifically to Shaker Heights or Cuyahoga County.
