1. Start with the service area, not a population assumption
Reading city is recorded in Hamilton County, Ohio. A firm may serve Reading alone, other Hamilton County communities, or a wider Ohio market, but those are different geographic scopes. A municipal population estimate cannot tell you how many people need legal help, how many firms they compare, or how many inquiries a review program could produce. It can, however, help you state the market you are evaluating precisely. Before changing your review process, compare the firm’s Google Business Profile coverage, office information, service descriptions, and review activity with the places and matter types the firm actually accepts.
Recommended approach
Write down the geographic scope you intend to serve: Reading, Hamilton County, a broader metropolitan area, or another defined Ohio area. Then decide whether your review requests and public responses should refer to the firm’s actual service area, without implying that every resident is a prospective client. Review local visibility and inquiry quality by geography rather than using the Reading population figure as a forecast.
